We are global beauty leaders, bold change agents, operating at the core of strategic decision-making, with a unique capacity to link vision, creativity, execution, and business performance. 

We enable strategic transformations at the highest level, including complex, international, and regulated environments.

Our focus: Impact & Transformation

We have been performing in global and highly competitive beauty and luxury environments, delivering structural and sustainable results : 

•  multi-billion revenues from innovation launches
• accelerated time-to-market
• structural savings
• global innovation pipelines, incl.  patents, platforms and hero products.

Our beauty expertise spans continents, we worked across most innovative markets: USA, Europe, APAC (Japan, China, Korea, India).

• We act as sparring partners to top management.
• We build tailor made innovation plans with clear business outcomes.
• We structure complex human and industrial ecosystems. 
• We transform marketing and innovation organizations.
• We drive short and long term innovation projects with efficiency and profitability in mind.

Our Fields of expertise : Marketing, innovation and operations. With an end to end approach.

We  deliver outstanding results by transforming efficiently and sustainably organizations , governance models, processes and innovation portfolios. 

• 40 + Brands, covering the 2 biggest Global Beauty conglomerates : L’Oreal Group and Estée Lauder Companies.
• We worked on multibillionaires brands as well as smaller start ups.
• Global & Local scopes:   EU – USA –  Japan – China- India – South Korea.
• Designing and managing high performance teams in Marketing, Advanced Research, R&D, Design, Packaging , Creative, Sourcing and Operations. 

150+ Patents

270+ Awards

80+ Worldwide long standing blockbusters, delivering profit over 5 Years in average

$15B+ Innovation Revenues

We are obsessed by generating sustainable and profitable growth for our clients through end to end Marketing & Innovation.

Marketing- CMO- Product Innovation Expertise

Marianna Trofimova is an expert brand and product marketing executive in the beauty industry.

Career at L’Oréal

Marianna is best known for her impressive two-decade tenure at the global beauty conglomerate L’Oréal. Throughout her 20 years there, she held several high-level leadership positions across their Consumer, Dermatological and Professional haircare divisions. Some of her notable roles included :

• Global Brand SVP Biolage:  From 2020 to 2021, she oversaw global brand relaunch including brand strategy, visual identity, packaging, product innovation and global communication.
• Global Brand SVP Garnier: She led a complex multi category portfolio for the brand spanning haircare, styling, skincare and hair color from 2018 to 2020.
• VP Business Innovation Lancôme:  From 2016 to 2018.
• VP R&D Skincare Innovation : Serving from 2014 to 2016, in charge of upstream skincare innovation for the group
• Earlier Roles: She also served as the Global Marketing Director for Garnier in charge of skincare, Marketing Director for Garnier Maybelline in Spain, and Global Makeup Director for L’Oréal Paris.

Function of Beauty

Mid-2022, Marianna made headlines in the beauty industry when she left L’Oréal to join Function of Beauty as their Chief Marketing Officer (CMO). She was brought on to scale the pioneer in hair, skin, and body care customization from a pure DTC player to an omni-channel major beauty challenger. During her tenure she rebuild and elevated the brand’s equity for its native genZ audience, build out its product portfolio expanding into new categories, secured new retail partnerships with Sephora, Target, Walmart and Amazon and designed the brands first stage of international expansion.

 Contact Marianna : Marianna@m3cg.com

Innovation & Operations Expertise

Making the impossible possible at cost and speed

Marc Lechanoine is a highly respected beauty executive and innovator in the luxury cosmetics and fragrance industry. He is widely recognized for his expertise in creative design, packaging innovation, industrial innovation and elevating the consumer sensory experience.

Multi billionaire brands sparing partner

He is a trusted sparing partner to Brand Presidents and CEOs. He took pivotal role in the turnaround of l`Oreal Paris (2001-2008), then Lancome ( 2009-2014), reinventing operating models , and breakthrough solutions to make the impossible possible. For L`Oreal Paris he launched the new generation of mascaras: L’Oreal Telescopic, Volume shocking , Double extension, the new Color Riche, a disruptive new way of coloring hair with Excell 5. For Lancome he designed the Genifique restage , a new way to uber luxury skincare with Extrait d`Absolu , the world blockbuster fragrance with “La Vie est Belle”, Grandiose mascara to name a few . Generating sustainable profitable growth and top hero products loved by millions and still category leaders today !

Fearless innovator and team builder – Asia

He then went to Asia to create L’Oréal group first disruptive multidisciplinary team dedicated to design , packaging and sourcing radical innovations: creating the 2 leading patented cushion technologies for the l’Oreal group that still allows Lancome , YSL and Armani to be in the top 5 of the category since 2014, generating billions of dollars of revenues and record profit.

Executive Visionnaire – USA

He then moved to New York for The Estée Lauder Companies. In USA, Marc is best known for his role as the Global Senior Vice President of Creative Design & Packaging Innovation. In this executive position, he has been a pivotal figure in reshaping the future of luxury beauty: 360 product experience, focusing heavily on the intersection of sensory experience, sustainability, and high-end design.

 Contact Marc : Marc@m3cg.com